In a cluttered hair care category, smaller brands struggle to stand out. But the iconic OGX bottle shape instantly lures shoppers to the shelf — even when they don’t know the brand — giving OGX products a significant advantage at retail. However, without that physical reminder in the digital environment, the OGX brand wasn’t clicking with customers online — and customers weren’t clicking to buy OGX at its largest online retailers. ​

Realizing the lack of visual cue in the digital space, we set out on a mission to attach the brand to the bottle online by sliding onto their screens with our most recognizable asset–the iconic bottle shape. We targeted Walmart and Target shoppers with dynamic motion mobile ads as they cruised their favorite beauty content, encouraging them to connect the OGX bottle and benefits to the hair goals they were looking to achieve. To build an even stronger connection to the brand, we asked our retailer-specific influencers to show off how OGX products helped them create their signature styles — motivating shoppers to buy OGX on Walmart.com or Target.com.​

We delivered a +6.7% sales lift at Walmart and Target compared to –0.6% category decline in sales for same period as well as a +351% increase in brand awareness