DIRECTV _ Bird Ballparks

DIRECTV

Creative

  • Digital
  • Disruption
  • sports marketing
  • Social
  • Telecom

DirecTV has partnered with baseball legend Randy Johnson for “Bird Ballparks,” an extension of its recent “For The Birds” campaign.

To promote the ability for consumers to access DirecTV without a satellite dish, the effort turns dishes into bird sanctuaries in a nod to the iconic moment when Johnson accidentally killed a bird with a pitch during a spring training game in 2001.

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