As the leading custom screen printer in the country, CustomInk has built their company on the foundation of passionate inkers. Their advertising has historically done an effective job at communicating their many product offerings and consumer features, but they needed to create more of an emotional connection to help advance the brand’s reputation.

For their new campaign, Supermoon tapped into the power of t-shirts and what they represent in people’s lives. From former clubs, sports teams and jobs to family reunions, weddings and childbirths, custom t-shirts are connected to some of life’s most memorable events. And while each shirt comes with its own set of memories, together, they tell a narrative of one person’s life over the span of several years.