The transformative power of a hug is changing lives and shifting brand perceptions for one of the world’s largest hotel brands.

With people seeking more meaningful connections with brands, Super 8’s goal was to create compelling content that could break through the clutter and connect with consumers at a deeper, more emotional level.

To meet this challenge, we partnered with the Human Hug Project – a healing project created by two veterans who bring awareness to Post Traumatic Stress Disorder (PTSD) by giving love back to humanity, one hug at a time. We captured the Human Hug Project’s journey on the road and told their story through a highly emotional, immersive video and a series of social content.