For most people, the only time they think about their energy is when it goes out or they get a high bill. They may not even realize a better energy experience exists. The new brand campaign for Champion Energy is designed to open consumers' eyes to a new kind of energy experience by humorously introducing the "Holdovers," a family so stuck in their ways they can't imagine changing, even for the better. Champion Energy is challenging those set in their ways to make the switch to a better energy provider and save up to 35% on their energy bill per year.