"Segunda Oportunidad" (Second Chance)

Creative

  • spanish
  • Lottery
  • Hispanic Marketing

There’s always a second chance to win big with the Illinois Lottery. “Segunda Oportunidad” (second chance) promoted the Illinois Lottery’s portfolio of holiday instant tickets which offered players a chance to win between $1,000 to $1,000,000. The spot is an ode to 1940s romance films and tells the story of a couple during an emotional goodbye – with a twist. It was developed in English and Spanish.

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