Tables across the country already know the cranberry to be a powerful holiday guest, as it's often the only bright red food in a spread of beige potatoes and casseroles. But this year, Ocean Spray wants us to feel that power.

The “Power Your Holidays™” campaign spot shows an all too familiar scene: a tense, bored family forced together in a formal dining room for a holiday dinner. The father comes into the room from the kitchen, placing at the center of the table the main event: three wiggling, jiggling logs of Ocean Spray Jellied Cranberry Sauce. As the jellies wiggle, the family is transfixed. They each begin to mirror the jelly, wiggling and jiggling just as the jelly does. Soon, the whole table erupts, and what was once a boring dinner is now a full-out party.

Developed by Ocean Spray AOR, Orchard Creative (NYC), and directed by Jeff Low, the dynamic, comedic spot features a bespoke track created by Mack Goudy Jr. of the legendary electronic dance group: The Detroit Grand Pubahs. An extended version of the song was also made available on Spotify in October of 2022.

Along with this spot, Orchard developed a ten hour cranberry yule log video, amplified with paid media support served to consumers as unprecedentedly long pre-roll content. This mesmerizing yule log video features the sights and sounds of a relaxing fireplace along with three Ocean Spray® Jellied Cranberry Sauce logs wiggling in front of the hearth. Available two ways to liven up your holidays: either via streaming directly from the Ocean Spray YouTube Channel, or as a holiday surprise via paid pre-roll content.