As the world gears up for net zero, demand for sustainable inks, coatings and packaging is set to soar. This shift toward sustainability presents challenges for printers, packagers, and brands, urging them to adopt innovative strategies and revamp their growth agendas. With a legacy spanning over 200 years, Sun Chemical is a leader in color technology. Starting from the early days of ink on paper to the latest breakthroughs in pigments, packaging, and coatings, Sun Chemical has remained at the forefront of the industry. Today, in response to heightened pressure for corporate responsibility and sustainability, customers are seeking an industry thought leader capable of making measurable contributions towards achieving their sustainability goals and meeting these rigorous benchmarks. Enter our “Experience. Transformation.” integrated marketing campaign.