Rhode Island Energy, a new utility company serving thousands of commercial customers, needed help creating awareness of its energy-efficiency programs. With a customer base encompassing a diverse range of businesses, we needed a fresh, relevant way to educate customers and talk to them about the benefits of energy efficiency. To do that, we needed to let customers know that energy-efficient upgrades and practices can greatly enhance everything from comfort and safety to productivity and profitability. With global energy and energy bills increasing dramatically, customers wanted to know how their utility could help. Our strategic approach of “less is more” reinforced that small actions today will make a big long-term impact on energy usage and costs, without sacrificing comfort and reliability.