A pair of eyeglasses consists of two equally important parts: frames and lenses. But when it comes to shopping for glasses, most of the consideration and fun revolves around the frames—which may be due to the fact that the lens selection process has traditionally been complex, confusing and, frankly, boring.
In partnership with America’s Best and Transitions, Mower set out to change that.

With a concept called “How you see the world,” we used a large-format, in-store touchscreen to take customers through the lens-buying process by giving them a first-person view of the differences lens options can make for their vision. Users simply choose a feature to compare how the world looks with or without it. This visual, interactive model is transforming and demystifying the lens selection experience and helping customers make more enlightened choices.

The project is currently being piloted in 16 America’s Best stores in select regions, with a plan to expand nationwide.