Performance wearable brand WHOOP was looking to make a name for themselves against some pretty stiff competition. With the goal to elevate the brand above the category, we sought out overachievers of all kinds- like Michael Phelps, Melissa Urban and Steven Bartlett- to show the world how WHOOP harnesses obsession and turns it into progress. The message resonated and resulted in a 122% increase in brand search and a staggering 96% increase in sales.