For Next Gen fliers, hyping up every step of their travel journey is just as important as the final destination. It’s a vibe. It’s part of the adventure. It’s very…main character coded.

Which is why we put influencers (and their internal monologues) at the center our work to capture this social-first audience.

Building on 9 years of collaboration and business evolution with Alaska Airlines—most recently with the acquisition of Hawaiian Airlines and a focus on premium offerings—we’re thrilled to bring this campaign to life.