As the third-largest pizza chain in the world and the Official Pizza Sponsor of the NFL, Little Caesars sought to make a memorable impact during Super Bowl LIX. With countless brands vying for attention, our challenge was to create an ad that not only entertained but also reinforced product excitement and brand affinity. So, we leveraged the comedic brilliance of Emmy winner Eugene Levy and his iconic eyebrows to capture the reaction fans have when trying the bold flavors of Crazy Puffs.