Would you go out of your way to buy paint? If you are among the millions who recall seeing the Sherwin-Williams Color Chips campaign, you would. We overcame the convenience of one-stop shopping at big-box stores and got Do-It-Yourselfers (DIYers) to make a special trip to Sherwin-Williams stores for their painting needs. Since the 2010 launch, Sherwin-Williams has successfully stood for what DIYers care about most when it comes to painting — color transformation.