With two big names dominating the mortgage space, how does a lender named Pennymac find the perfect place to live and grow as a brand? That’s the question they put to us.

The answer? It was right under their own roof.

Because what we saw was that Pennymac created an environment where their team could be their best selves, doing whatever it took to help people achieve and sustain their aspirations of homeownership. That in turn, gave homeowners a place where they could be their best selves. And from those two insights, Greatness Lives Here was born.

As their first-ever brand campaign, it has given Pennymac their signature voice and identity, in the eyes of borrowers and brokers, as well as employees. Today, they are the mortgage lender over 4 million homeowners have relied on. And no surprise to us, the #4 lender in the nation for home purchases.