Hershey's Holiday Campaign

Hershey's

Case Study

  • animation
  • creative
  • Retail
  • Food and Beverage
  • Social Media Campaign
  • Candy
  • Creative Development
  • Campaign Development
  • Strategy: Consumer & cultural insights | Brand positioning/strategy | Communications architecture | Micro-segmentation & targeting | Personalized customer journeys | Lead generation & nurturing | Loyalty, referral & advocacy programs | Social & digital strategy | Market strategy
Description

We made the Hershey's billboard in Times Square an irresistible attraction. Our campaign led tourists to discover the hidden Chocolate World store below it. By raising awareness, engaging visitors in Times Square, and driving them to the store, we achieved remarkable results: 75,000 content engagements, a 103% increase in holiday candy sales, and a 16% overall boost in chocolate sales year over year.

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