The Challenge:
Create an entirely new way of talking about senior care that can buck the stereotypes and pre-conceptions. InnovAge PACE is a different way of caring for seniors. We had to find a new way to talk about it that makes our audience of aging adults and their caregivers feel welcomed, empowered, respected and most importantly, excited to learn more.

Our Role: Brand Strategy, Media Strategy, Name, Logo, Tagline, Brand Identity, Collateral, Print, Television, Radio, Mobile Advertising , Digital Advertising, and Out-of-home.

The Solution: We started by visiting every InnovAge PACE center across the country and speaking with InnovAge participants, their family caregivers and staff. We were inspired by how happy they were and how much they loved talking about InnovAge. So we created a campaign that captured and celebrated participants’ enthusiasm and showed how InnovAge not only helps seniors stay independent, it helps them to keep enjoying the things they love. In short, InnovAge helps you stay you.