Ever since Type 1 diabetes was discovered, a diagnosis has always come as a shock. With a sudden onset of symptoms, and all too often life-threatening complications, often times patients don’t bother to screen for the disease until it hits them full force. How do you get people to screen early when they don’t realize they’re at risk?

People don’t realize that they can be affected until symptoms happen to them or a loved one. So, we had to show the world that Type 1 Diabetes can affect anyone and that we have the power to get ahead of Type 1 with a blood test that can spot Type 1 before symptoms ever appear.

Partnering with Sanofi, we launched a
new campaign ‘Screen it like you Mean it’
to change the way people think about and manage Type 1 diabetes. We empowered the public, drive home the risks and take action.

It all started with the 1 Pledge Movement that activated and inspired communities to commit to screening. We enlisted 48 micro-influencers, macro-influencers and mega-influencers ranging from Adam Schefter to Usher who had direct connection to and passion for Type 1 Diabetes screening.