When consumers visited the Pringles Playground, they could mix their own music in a giant Pringles can, play games, win prizes, and interact with music artists. Digital extensions of the music-driven platform included a Spotify connect quiz, where consumers coul find their Pringles flavor, multiple sweepstakes, and
artist- and influencer-created content.
The Pringles Playground debuted at Rolling Loud Miami in July 2023 before popping up at Hard Summer LA and Life is Beautiful in Las Vegas.
Pringles Summer of Music
Pringles
Creative