Pringles Summer of Music

Pringles

Creative

  • Snack
  • Experiential Marketing
  • music festival
  • music partnership
  • Talent Integration

When consumers visited the Pringles Playground, they could mix their own music in a giant Pringles can, play games, win prizes, and interact with music artists. Digital extensions of the music-driven platform included a Spotify connect quiz, where consumers coul find their Pringles flavor, multiple sweepstakes, and
artist- and influencer-created content.

The Pringles Playground debuted at Rolling Loud Miami in July 2023 before popping up at Hard Summer LA and Life is Beautiful in Las Vegas.

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