Throughout G7’s long-standing relationship with Ram Trucks, we’ve been asked to come up with unique ways to engage Chris Stapleton through organic partnership initiatives, including music syncs, tour activations, digital content series, and more.

We worked with Ram and Stapleton to create “Hometown Heroes,”
a multi-phased initiative that included an episodic content series, a music sync, a concert event in Stapleton’s Kentucky hometown that evolved into a one-hour broadcast special on CMT, and an on-site tour activation for his Grammy award-winning Traveler tour.