SmartPay is an innovative mobile payment and rewards program that saves customers 10 cents a gallon every time they pump gas at Cumberland Farms. It is also a game-changer that puts the convenience store retailer squarely at the cutting edge of providing consumers a far more enhanced experience.Full Contact had a hand in every facet of SmartPay’s launch including product development and design, user Interface and of course all the messaging and advertising ideas that followed.