In July 2021, Black content creators refused to choreograph new dances, creating a movement that called out a new form of cultural appropriation on TikTok. The movement raised awareness for one of TikTok's injustices: The Renegade Challenge. The platform's most viral hit – #renegadechallenge 120MM Views – transformed the careers of some white influencers, but the real creator didn't receive recognition at the time: Jalaiah Harmon. Champion, a brand that advocates for true champions, wanted to reverse this inequity. So, they teamed up with Jalaiah and reversed the Renegade as a sign of protest.