ZoukOut

Heineken Brand Strategy
Brand Activation Event for Heineken: ZoukOut held at Siloso Beach in Singapore. Heineken was able to reward the moderate drinkers with a sunrise, for the first time ever, at the end of the two-day party, the ten-metre wide ‘sun’ rose approximately seven stories high to create a spectacular sunrise over the beach between 6.30am to 7am.



More than 5,000 partygoers contributing a total of 431,911 dance steps at the Heineken Sun Deck.