When one is sick or hurt, waiting for care shouldn’t be an option. BayCare offers several convenient healthcare services that help their community get the right level of care now so they can not only feel better quicker, but save time and money. BayCare focuses on three immediate care points: Urgent Care, Telehealth (App or Kiosks), ER. The health system saught to target existing and potential patients and serve messaging that creatively informed them to identify the useful healthcare option for their particular situation.