If anyone knows about things going right in life, it’s Lionel Richie. As Acrisure’s celebrity ambassador (and a genuine beacon of positivity), he was the perfect narrator to tell stories of people and businesses on the rise.

We put Lionel behind the piano and on screen as a representation of the warm, approachable service layer Acrisure provides its clients. In a campaign called “The Upsides Tour”, he rolls into three vignettes representing lives and businesses expanding with the momentum that comes with the right insurance and business solutions.

Lionel is in his element as he delivers star power, warmth and dad jokes while he interacts with the cast who experience growth and transformation before our eyes via kinetic set transformations.