Efficiency, Optimization, and ROI… more than buzzwords they are an expectation of media campaign effectiveness. Exponentially so in the world of biddable media where innovation in decisioning and execution are the measuring stick separating the middle of the pack… from best-in-class. Like all artificial-intelligence processes, they are designed to run in ideal scenarios where algorithms anticipate and predict outcomes and optimize towards them… but what happens when the environment isn’t ideal?

THIS campaign is about human ingenuity moving quickly to reengineer artificial intelligence that would ultimately deliver unprecedented success—while developing a wholly new method of extremely efficient customer conversions.