Tequila is a small town nestled in the Jalisco Valley of Mexico. It is also the birth place of the drink that bears its name. We discovered the town to be an interesting place, and that’s not just because we’re made here.
Four Tech Trends for Brands: Part Two
Today’s media ecosystem is constantly evolving. In part one, two technologies were explored that are impacting the ways in which brands interact with consumers. Two other technology trends are also reinventing the marketing playbook. Read more.Ed Cotton,
Four Tech Trends for Brands: Part One
Innovation is moving at the speed of light. A number of travel companies are already using virtual reality to tell their brand stories, and many more opportunities to engage with customers in new ways are on the horizon.Ed Cotton,
- MINI USA
- Warner Bros.
- Columbia Sportswear
- Nature Made
- Premier Nutrition Corporation
- Tres Agaves
John Butler Chief Creative Officer BioJohn is the chief creative officer and a founding partner of BSSP. At one time or another he has walked the halls of McCann Erickson (Sony, Coca-Cola), J. Walter Thompson (Nestlé, Burger King, Goodyear), Chiat\Day (Soho Beverages, Seagram, Reebok), and Goodby, Silverstein & Partners (Isuzu, Sega). While working at Chiat/Day, John met his business partner of 25 years, Mike Shine. The pair moved west for senior positions at Goodby, where they met Greg Stern, and in 1993 opened Butler, Shine, Stern & Partners. John is a former One Club president who sits on the board of directors of the Cartoon Art Museum in San Francisco. He currently resides in San Rafael, California, with his wife and two children. As chief creative officer of BSSP, John is ultimately responsible for the creative output of the agency.
Greg Stern Chief Executive Officer BioGreg, a founding Partner of BSSP, offers over 28 years of advertising and marketing experience in the U.S. and abroad. After graduating from Brown University, Greg began his career at Ogilvy & Mather, New York, where his assignments included American Express and Seagram. He moved with O&M, first to Hong Kong and later to Indonesia, where, as managing director, he grew that office substantially and established divisions in direct marketing, public relations and promotions for clients including Unilever, Nestle, Toyota and Pepsi. Greg returned to the United States to Goodby, Silverstein & Partners, where he ran the Sega business, among others. In 1993, he partnered with John Butler and Mike Shine to start Butler, Shine, Stern & Partners. Greg has been featured as an industry expert in media including ABC and NBC News, the New York Times, the Wall Street Journal and USA Today, and has been a guest lecturer at Stanford and UC Berkeley business schools.
Susan Noonan Executive Director of Media and Analytics BioSusan joins us from GSD&M in Austin, Texas. She has almost 20 years of experience in helping to drive business growth through strategic media planning supported by analytics proof. While at GSD&M, she drove media strategy for a diverse list of clients including Whole Foods Market (their first ever national campaign), John Deere, Hallmark and L.L.Bean. Prior to GSD&M, Susan was at Mullen in Boston, where she learned how much analytics fuels media insight while working on brands like XM Satellite Radio, Eddie Bauer and CompUSA. Susan gets downright giddy by the constantly evolving media landscape, as it ensures she never stops learning.
Patrick Kiss President BioPatrick brought 20 years of experience on a diverse set of brands when he joined Butler, Shine, Stern & Partners in January 2003. He joined BSSP from Foote, Cone & Belding, San Francisco, where for seven years he led the agency’s new business efforts and worked on a range of accounts, including Janus Mutual Funds, Esurance, Dockers, Major League Baseball, Coors, MTV,Sega, Levi Strauss International and Outward Bound, to name a few. Prior to FCB, Patrick spent 10 years at Ogilvy & Mather in New York, Australia, Hong Kong and London. He worked on American Express personal, gold and corporate cards during key expansion years for their business, and was also assigned to a broad range of consumer businesses including Kraft Foods,Unilever, the Economist, Hilton Hotels and the Prevention of Teen Suicide. Patrick’s extensive experience across a spectrum of brands and categories has heightened his appreciation for ideas that can truly transform a client’s business.
Keith Cartwright Executive Creative Director BioKeith arrived at BSSP with nearly 20 years of experience in advertising to his credit. He began his career working on multiple brands including FedEx, Starbucks, Pepsi and Mountain Dew. From there he moved on to spend six years working at Ogilvy and Mather, where he developed award-winning campaigns for Perrier, Miller Lite, Sprite and American Express. In 2005 Keith became a creative director for TBWA/Chiat Day, managing global campaigns for Adidas, Motorola, Seagate, Persol and Ray-Ban. During his tenure there Adidas was recognized by Cannes as Advertiser of the Year. Soon after, Keith took on the role of global creative director at Wieden+Kennedy, where he produced award-winning work for Jordan Brand, Nike and Tanqueray, helping Jordan Brand become the best-selling basketball brand in the world. After Wieden, Keith went on to become executive vice president and group creative director for The Martin Agency, where he managed creative responsibilities that included Tylenol, Hanes, Nespresso, NET10 Wireless and Mentos. Keith also ran his own company, Union Made Creative, where he managed accounts that included GE, LEGO, eBay and Chipotle. Keith has been awarded and recognized by every major awards organization in his field, including: The One Show, CLIOs, AICP, AIGA, ADDYs, Art Directors Club, the London and New York festivals, D&AD and Cannes.
Ed Cotton Chief Strategy Officer BioEd graduated from Oxford Polytechnic with a degree in business. He then joined McCann Erickson Europe’s marketing-consultancy division, working on Black & Decker, Del Monte and Martini. He soon took on a role in international account planning on the Boot’s and Levi’s businesses. Following jobs at Lowe Howard-Spink and Woollams Moira Gaskin O’Malley, he became a founding partner in Europe’s first Gen-X agency, Magic Hat. There, he helped build the client roster to include Rolling Rock, Unilever, Bacardi- Martini and commercial projects for the Spice Girls. In the mid-90s he moved to McCann Erickson in Seattle. Ed won a gold Effie for his work on PowerAde and also helped launch Washington Mutual bank in California. Ed joined BSSP in 1999. As director of strategy, Ed leads brand-strategy development efforts for our clients, including consumer research and data analytics. Ed also started one of the earliest and most popular marketing blogs and was recently recognized by Adweek as one of the 25 best advertising voices on Twitter.
Jennifer Kim Executive Director of Strategy BioAs a strategist, Jennifer has been studying the intersection of people, brands and culture for nearly 13 years. She first ignited her passion for storytelling as an English major at the University of Virginia. Since then, she’s worked for some of the country’s top agencies, including Arnold Worldwide, GSD&M, kirshenbaum bond senecal + partners and now BSSP. Her client experience includes brands such as BMW, Norwegian Cruise Line, The Washington Post, Choice Hotels International, Amtrak, national retailer HomeGoods, John Frieda, Curél, Bioré and Jergens. Here at BSSP, Jennifer has led the charge on Google, Columbia Sportswear, Piperlime, ZICO coconut water, Redfin, Pernod Ricard and Blue Shield of California. Jennifer lives in the city with her new husband and is hoping to become a first-time homeowner this year.
Chris Cardinal Executive Director of Client Services BioChris’ job is to ensure the agency is at the ready with innovative, integrated marketing solutions for all of our clients. His twenty years of experience spans categories ranging from financial services, durable goods, telecommunications and travel to entertainment and automotive. Chris joined BSSP in 2003 to run the Leap Wireless account, where he brought together the agency’s advertising, digital marketing, design and strategic planning disciplines. Since then he has gone on to run consulting projects for clients like Palm Inc. and YouTube, as well as some of the agency’s largest accounts including Sun Microsystems, Priceline.com and MINI. Before joining BSSP, Chris was with J. Walter Thompson, digital agency Tonic360 and Austin,Texas-based GSD&M, where he helped establish the first online presence for brands like MasterCard, Wal-Mart and SBC Wireless (now AT&T Wireless). He earned a degree in business from Miami of Ohio.
Tom Coates Executive Creative Director BioTom leads the creative department and helps steer creative development across all accounts. He has been with the agency for over a decade, or roughly 56 advertising years. He first joined the agency as associate creative director on Converse, creating work for the iconic Chuck Taylor shoe and relaunching the brand in basketball with NBA star Dwyane Wade. He’s led global campaigns for Columbia Sportswear and reintroduced their legendarily rugged SOREL boot brand in women’s fashion. He moved from Virginia to begin his career in San Francisco, working as a copywriter on adidas, Sega, CNET, Blue Nile and more Internet start-ups than he can remember. He has worked on Electronic Arts and launched major titles, including Madden and NBA Live. Tom lives in Marin County, the birthplace of mountain biking and excessive trophy giving, with his wife, two boys and their dog, Thunder B. Coates, Esq.