Creative
Cases
News
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BSSP Launches New FootJoy Campaign "Step Forward"
Golf brand FootJoy is launching a new campaign today dubbed “Step Forward,” with PGA Tour pros Justin Thomas and Max Homa among those featured, as well as LPGA golfer Jessica Korda. The effort, via Butler, Shine, Stern & Partners, will be highlighted by a 30-second spot and promote the company’s apparel, gloves and footwear. The campaign’s aim is to highlight a new generation of golfers, as well as the brand’s new design and innovation efforts.
Sports Business Journal, 02/13/2023
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Butler, Shine, Stern & Partners Welcomes Thomas Simmons and Trina D. Arnett - Roatbrief US
BSSP grows agency leadership team, hiring a new chief financial and operating officer and head of marketing sciences Full-service agency Butler, Shine, Stern and Partners (BSSP) announced the hiring of Thomas Simmons as its new chief financial and operating officer (CFOO) and Trina D. Arnett as head of marketing sciences. As the CFOO, Thomas will […]
Roastbrief US, 01/16/2023
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BSSP's Cierra Moore on "How the NFL can win beyond the Super Bowl"
As the NFL prepares to celebrate having two Black quarterbacks starting in the Super Bowl for the first time ever, it will be important for the league to keep their foot on the pedal of progress even after the Super Bowl is through. Tackling key issues related to player safety, guaranteed contracts, player and front office misconduct, and lack of diversity in both front offices and head coaching positions will be fundamental to sustaining brand affinity and longevity as America’s favorite sports league.
Sports Business Journal, 02/08/2023
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BSSP's Cierra Moore on "Brittney Griner and the girls we forgot to represent" | Campaign US
Girls and women who do not fit within the expected interpretation of femininity experience bias and lack of acceptance.
Campaign US, 10/25/2022
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BSSP's Amanda Mobley on avoiding "wellness washing"
Now, more than ever, wellness is a priority for consumers, but this has also led to a problem for health ...
PM360, 11/29/2016
Clients
| Client | Start Year | End Year |
|---|---|---|
| Blue Shield of California | 2014 | Current |
| Constellation Brands (Wine & Spirits) | 2022 | Current |
| San Francisco Ballet | 2022 | Current |
| ESPN | 2019 | Current |
| Joybird | 2021 | 2023 |
| Activision/Blizzard | 2022 | 2023 |
| Sovos Brands | 2017 | Current |
| SOREL | 2008 | Current |
| Amazon Business | 2021 | Current |
| Mill Valley Film Festival (pro-bono) | 2022 | Current |
About
Outside/In is our unique philosophy and approach to building brands. Our insights and motivations are cultivated from outside the industry, but the ultimate impact happens on the inside. To understand business and marketing challenges fully, we take our advertiser hat off and experience things as a consumer.
Looking at a brand anew, with a truly outside perspective, rather than one served up so often it becomes easily ignored wallpaper, fuels Outside/In. We’re confident this outside perspective will ultimately garner outsized results for your brand.
This type of thinking has allowed us to reach beyond the conventional boardroom, outside traditional and expected advertising, outside coastal bubbles, and win an impressive amount of Effie’s along the way.
People
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Maura Mattoon
Group Account Director
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Lauren Trojan
Business Development Director
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Sinan Dagli
Executive Creative Officer
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Jake Bayham
Head of Strategy
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Kerri Stumpo
Head of Media and Communication Strategy
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Mark Yee
Head of Account Management
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Thomas Simmons
Chief Financial and Operations Officer
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Patrick Kiss
President
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Tracey Faux-Pattani
CEO
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John Butler
Co Chairman