The “No Jingles or Mascots” campaign continues to evolve as NJM and agency partner Brownstein released two additional installments, “Secret” and “Real Jobs.” The concept of “Real Jobs” explores what would happen in a world where all companies put policyholders first instead of using mascots and gimmicks for recognition. The concept of “Secret” is an extension of the brand’s previous “Private Eye” spot. This ad shows a variety of mascots trying to cover up NJM “Proud to put policyholders first” ads, reminding viewers that “you can’t hide what makes NJM great.” Both “Real Jobs” and “Secret” launched July 1 on social media, TV, radio, digital, banner ads, and out of home.