Being a low-price leader wasn’t cutting it for ShopRite, one of America’s largest grocery chains. It needed a singular idea and a purpose that could inspire real transformation from the inside out — in ways that inspired millennials to love it, choose it and remember it.

By relaunching its private-label brands, creating a whole new promotional architecture and solid creative, we helped ShopRite’s customers through a pandemic and the brand itself to level-up.