Sunoco presents a symphony of speed conducted by Jimmie Johnson using the deconstructed sounds of the racetrack remixed into a hard–driving track.
The Culture Club: Hiring Talent That Cracks the Code
To build a successful business, it's imperative that the leaders rally from the start around the core values that define your cultureHuffington Post,
The 4 Types of Dads Marketers Need to Know This Father's Day
While marketers are waking up to the importance of engaging dads, they often treat them as one huge non-female cohort. We decided to embark on an in-depth study of dads as consumers—or dadsumers.Adweek,
Think Tank: Three Ways Retailers are Failing and How to Fix It
Chief Engagement and Innovation Officer George Ward shares advice for optimizing the consumer’s shopping experience with Women’s Wear Daily.Women's Wear Daily,
Stop, Collaborate and Listen: How Leaders Tackle Business Challenges
How do you navigate those most difficult business challenges if you're an advertising agency or a brand marketer? By focusing on the end goal, and then hiring great people and allowing them to problem solve in a winning environment.Huffington Post,
.Publicis and Omnicom Could Learn a Thing or Two From Allen & Gerritsen.
After Boston based A&G acquired Philadelphia based Neiman, they implemented a cross office game of Tic Tac Toe. But this version of the game has a twist. Called Pic Tap Toe, the game involves nine RFID readers for the squares, Instagram and Wifi.MediaPost,
Allen & Gerritsen Cracks Open a Yunegling
A&G's coming campaign will attempt to bring history to life while reaching a younger generation.Agency Spy,
Campbell's Quizzes Its Own Employees with Snackbot
Working with Allen & Gerritsen's A&G Labs, Campbell's installed an interactive vending machine that can quiz employees at the company headquarters.Digiday,
CBS Affiliate Combines Forces With Advertising Agency to Create Content Platform
A&G Entertainment, the production arm of advertising agency Allen & Gerritsen has combined 3 ingredients: original content, a TV newscast and advertisers in an entirely new medium.Forbes,
Inventiveness is the New Creativity
CEO Andrew Graff shares his POV on the future of advertising and the inventive work that A&G does to push marketers * brands towards the future of consumer engagement.Huffington Post ,
- Blue Cross Blue Shield of Massachusetts
- Dietz & Watson
- Boston Celtics
- Caron Treatment Centers
- Campbell Soup Company
- Beats by Dr. Dre
Andrew Graff CEO BioAndrew Graff has engineered Allen & Gerritsen (A&G)’s ascension from a boutique Boston B2B marketing shop into one of the nation’s Top 20 independent agencies, by emphasizing marketing innovation and creativity, while building a culture that melds fierce independence with a nurturing work-life balance. His most distinguishing attribute as CEO is his resolve to bring the same rigor to workplace culture as to a client’s ROI.
This unique workplace culture has propelled a&g to the top of many “Best Places to Work” lists, as the agency has earned top accolades from the Boston Globe, Boston Business Journal and the Philadelphia Inquirer. The industry’s top trade publication, Ad Age, named A&G the nation’s best place to work in marketing 2 years in a row.
Andrew’s fascination with how technology has disrupted the ecosystem is demonstrated through many leadership positions. He’s a National Board Member & Government Relations Committee Member of the 4As, serves on the National Advertising Review Board and is Chairman Emirates of the Boston Ad Club. He was honored at the Ad Club’s 100th Anniversary Gala as the Future Legend Recipient and was recognized by Bostinno as one of “50 on Fire.”
As a Board Member of the Greater Boston Chamber of Commerce, Andrew also works to actively recruit new CEOs to the Chamber, as part of the city’s initiative to actively expand the business community. He was honored by the Chamber as a Future Leader in 2004 and heads up the Philadelphia Ad Club’s Creative Collaborative.
Andrew is also a featured blogger for the Huffington Post.
Paul Allen Chairman BioChairman and founder of A&G. Over 25 years ago Paul began an exciting journey by creating an advertising agency that believed deeply in some fundamental things; that all investments in marketing and communications are strategic business assets and should be treated as such; that agencies get rewarded (and sometimes famous) by helping their clients, not themselves; that great communications emerge from the perfect balance of science and art (aka research and judgment); and that great ideas can come from anyone, anywhere.Today, Paul is the proud parent of one of the country’s leading independent agencies and engaged with some of the brightest minds and exciting clients around. Paul tends to help out with our more complex, business-to-business clients. One of Paul’s core strengths is helping clients make “molehills out of mountains.” Our B2B approach and principals have been covered in B2B Magazine, Ad Week, Ad Age, as well as vertical industry publications.
Tim Reeves Principal BioTim brings a&g's clients the unique benefits of three distinct careers. Tim was an award-winning journalist with the Pittsburgh Post-Gazette. He became press secretary to Pennsylvania Governor Tom Ridge in 1995 and served as his chief communications strategist until the administration ended in the wake of the 9-11 attack. During those years, Tim oversaw the press and marketing strategies that helped to make the Ridge Administration one of the most popular in modern PA history. Tim joined Neiman in 2001 and helped to craft and lead successful strategic marketing and issue- and crisis–management PR efforts with retail clients such as Sheetz, Sunoco, and Dietz & Watson, to name a few. Tim ultimately became CEO of Neiman, an experience that enhanced his ability to provide unique problem-solving counsel to the agency's client executives. With a&g's acquisition of Neiman in June 2013, Tim has now returned full-time to his PR and executive-consulting craft.
Jen Putnam Chief Creative Officer BioJen Putnam is an agent for change. As Chief Creative Officer of A&G, she oversees creative across all platforms and connection points, and pushes the teams toward the future of consumer engagement. Jen sees user experience as a mindset, not a department, and comes to work each day determined to lead, drive and mentor her teams toward creative excellence.
Jen most recently led the creative teams at SapientNitro across a range of sectors from financial to B2B to CPG. And previously led creative teams at Digitas, Ogilvy & Mather and Leo Burnett after breaking into the industry at DDB Needham.
She also served as the inaugural SVP/Creative for online e-commerce pioneer Rue La La, a role suited for her given her passion to communicate across contemporary channels – particularly to women – and her visionary leadership style. Through her career Jen has worked with clients from Anheuser Busch to Kellogg’s to Procter & Gamble teen and women’s products. And she has helmed cross-channel work for Olay, IHG and General Motors.
George Ward Chief Engagement & Innovation Officer BioGeorge Ward, Chief Engagement & Innovation Officer, co-founded A&G Labs, the agency’s innovation unit, where he leads on strategy and execution for clients like Beats By Dr. Dre and Campbell’s Soup Company. George oversees the engagement strategy, user experience, media, activation, production, development and technology departments while continuing his work on clients such as XFINITY and Sunoco. Throughout his time in the industry, George has been in many roles, including analytics, research, web
design, and social media strategy. George started his career in user experience at Razorfish, working with national clients including Expedia.com and TIME. The common thread—and what drives George—is an understanding of what motivates the consumer and how brands can tap into those behaviors to create meaningful experiences that align with organizational goals.
We’re A&G. We are always in the making. We tirelessly imagine “what’s next” in the value exchange between people & brands. We are audience-obsessed, outcomes focused & constantly creating new ways of thinking for our clients. We are constantly collaborating, building & igniting lasting relationships with brands. We run our own innovation think/make tank (A&G Labs), curate our own branded content and embed brands into the cultural conversation through our Brand Newsroom. We also create brand experiences that marry a brand’s physical and digital worlds to enhance consumer engagement. Our clients include: the Celtics, Comcast XFINITY, Sunoco, Yuengling, Blue Cross Blue Shield, City Year, Shure, Beats By Dr. Dre, Campbell Soup Company, Caron, iRobot, Dietz & Watson, General Electric, Bright Horizons, First Citizen’s Bank, DST Systems, Staples and Troegs. We’ve been honored with some pretty cool brass (insert Humble Brag), from Ad Age’s Best Place to Work to the Shorty Awards. From Jay Chiat to the One Show to the Project Isaac Awards, an award that celebrates how marketing innovation can help brands create new and powerful ways to engage with consumers. It's also been rewarding to receive props from the likes of Fast Company and PSFK, recognizing A&G for marketing innovation. And receiving the ultimate compliment from MediaPost, who proclaimed after seeing our Project Isaac Award-winning Pic Tap Toe Campaign: "Publicis and Omnicom Could Learn A Thing or Two from Allen & Gerritsen." For an agency defined by its fierce independence, it doesn't get much better than that.