Creative
Cases
News
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Honda Expands Children's Hospitals EV Service
The vehicles use the power of play to help ease the stress and anxiety of hospitalized children and their families, says Honda's Hundy Liu.
MediaPost, 09/26/2023
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Honda Celebrates Its History With AR Murals
The campaign includes a 60-second commercial celebrating Honda's history and its pledge to achieve carbon neutrality by 2050.
Adweek, 10/02/2023
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Tributes Pour In After Gerry Rubin, Co-founder Of RPA, Passes Away Aged 83 | The Drum
In their remarks, Rubin’s friends and colleagues recall his ‘larger-than-life’ character and the ‘profound impact’ he had on their careers.
The Drum, 10/23/2023
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My 7-Layer Dip Recipe for Long-Lasting Advertising Success | Muse by Clio
Building brands while building the business
Muse by Clio, 11/01/2023
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Honda’s interactive AR murals showcase EVs for holiday shoppers
OOH activations at two outdoor shopping centers use “sky segmentation” technology to integrate digital content with the sky.
Marketing Dive, 11/27/2023
Clients
Client | Start Year | End Year |
---|---|---|
Honda | 1974 | Current |
Acura Dealer Associations | 1999 | Current |
Pediatric Brain Tumor Foundation | 2019 | Current |
Farmers Insurance | 2010 | Current |
CoStar Group | 2022 | Current |
Marathon | 2022 | Current |
La-Z-Boy | 2007 | Current |
Homes.com | 2022 | Current |
Apartments.com | 2014 | Current |
Red Lobster Restaurants | 2022 | Current |
About
In a word (well, two words), we believe in People First.
Whether you call it a philosophy, a positioning, a mission, or a manifesto, it amounts to the same thing: an approach to our work, our people, and our clients that has guided us since the beginning. And always will.
PEOPLE FIRST FOR OUR CLIENTS
We connect brands with people, and people with brands. And in doing so, we help our clients drive business success. We are attracted to brands with a beating heart and a greater purpose in the world - brands comprised of people who truly care about those they serve, and who share our belief in valuing those on staff.
PEOPLE FIRST FOR OUR ASSOCIATES
We have a culture that values and supports our people, their lives and their professional growth. We believe we work best when we work together, leaving titles and disciplines at the door. We work to create truly integrated teams, and empower them to solve our clients’ business challenges in exciting and unprecedented ways.
PEOPLE FIRST FOR OUR WORK
We create ideas and experiences that resonate with people. Things people want to share, talk about, and engage with. We start by seeing a brand’s business challenges through the “People Lens” - a fancy way of saying that we place ourselves in the lives of the people on the other end of an experience or a piece or brand communication. We hold our work to a higher standard than any industry award: the human standard.
PEOPLE FIRST FOR THE FUTURE
As technology, client expectations, business models, and media channels change - focusing on “People First” is what keeps us relevant, successful and ahead of the curve.
People
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Pete Imwalle
President / Chief Executive Officer
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Brett Bender
EVP / Chief Operating Officer
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Jim Helberg
EVP / Chief Media Officer
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Joe Baratelli
EVP / Chief Creative Officer
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Tom Kirk
EVP / Chief Client Officer
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David Berne
EVP / Chief Strategy Officer
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Fern McCaffrey
SVP / Executive Account Director
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Laura Small
SVP / People Director
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Rebecca Mendelson
SVP / Group Account Director
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Brian McCord
SVP / Executive Director, Media Strategy
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Mia Von Sadovszky
SVP / Group Strategic Planning Director
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Lisa Herdman
SVP / Executive Director Strategic Investments
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Mike Margolin
SVP / Chief Experience Officer
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Hillary Haley, PhD
SVP / Executive Director, Behavioral Science
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Tim Woo
SVP/Executive Group Director, Marketing Intelligence
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Paul Thompson
VP / Business Development